A million expressions put together, gives form to our new identity. The sheen that emanates freshness, readies us for a new beginning. The colour gold reflects eternal elegance, much like the undying relationship with our customers across generations. It signifies value, a priceless emotion and an ageless conviction that binds us with the times.
The design in the centre represents the intricacies of relationships and the beauty it creates when woven seamlessly together. The diamond at the core of the logo, gives sheer brilliance to a relationship thats forever. The new logo is a distinct symbol of dynamism that surmounts convention and gives Jos Alukkas an identity that transcends time.
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