ILAYA THALAPATHY VIJAY the most charming south indian actor in photo shoot gallery of Jos Alukkas jewellers.
Monday, August 16, 2010
Sunday, August 15, 2010
Micro Review on Vijay in Jos Alukkas ad
It is long since Vijay acted in a Television commercial. Last time he did, it was for Coke or Coca cola where the song was an instant hit also with the screen presence of Vijay who danced with enough number of dancers. This time, it is a one man show for Jos Alukkas.
Vijay looks the same as he did a decade ago. He looks as if he came fresh from the sets of SJ Suryah’s Vijay-Jyothika starrer ‘Kushi’. So, what is it in the Jos Alukkas ad featuring Vijay? The timeframe is less than 1:25 minutes or 85 seconds. Still, there is an attempt at narrating a story, with only very few words uttered and Vijay speaking nothing.
White, grey and black hues with the cars lining up to mean a well established goliath; dressed in a lounge suit of a jacket with slight informal attire; patting his car driver’s shoulders to stop by the school in which he studied. Men clad in safari suit rush up to flank him as he alights. The business goliath walks by his school seeing the old traditional gong hanging at the end of the long corridor.
Smile on his face as he relives a moment where the gong was hit and students left for the day assuming the signal meant them to leave. An angry headmaster walks with a baton and the watchman pleads that he did not hit the gong but the guilt-ridden young Vijay admits his mischief. The watchman’s job is saved.
Vijay gets into his car leaving the watchman with a ‘gold ring’. The contented watchman bears a smile on his face. ‘Idhu Thangamana Uravu’ says a voice over drawing the ad to a close. There are a few things well expressed such as the headmaster dropping his truncheon as he knows it is (the young) Vijay who did it, meaning that he was a good student.
The watchman also tries to conceal the fact that Vijay was the prankster due to his being a good student, and hence his pleading. But then, ‘You are the real hero,” does not make sense at all. The attempt at a complete visual communication would not go well with the laymen. The guards flank Vijay in a relaxed manner although with some urgency. Vijay speaks with his eyes, very subtle and shows his maturity in acting. His good looks are retained for this ad unlike his films. The BGM is mild and subtle. Cinematic rules are well utilized as the students leave the school. Their coming back towards the angry headmaster is shown by their feet running towards the audience.
As you see the ad for the first time, you may not understand its usage of screenplay and visual techniques but as you watch again and again, you will connect with its emotions. Subliminal, visual, aesthetic and emotional – this Jos Alukkas ad strikes the right ‘gong!’
Thursday, August 12, 2010
History of Jos Alukka Jewellery
Shri. Jos Alukka is the man who climbed the ladder of success, step by step, by his own ability and efforts. The time has proved that he can produce the best results even in adversity. He is the chairman of a biggest Jewellery Group, Jos Alukka & Sons and their branches are spread all over Kerala, besides India and abroad. Shri. Jos, during the busy schedule of his routine work, finds time to involve in social, cultural and sports activities as well.
Way back the year 1964, his father Shri. Alukka Varghese entered the Gold business and their first shop was set up on High Road, Thrissur. Jos being the eldest son came to manage the business and gradually he led the entire team to success and prosperity.
Later, the shop got shifted to Muncipal Office Road. It quickly gained momentum and the business flourished than ever before. When all the brothers worked in unison aiming at the progress of the company, the business could be expanded to abroad also.
At first, the showrooms were opened in various cities of Kerala. Then, gradually the Group opened showrooms in Gulf Countries also. Under the inspiring leadership of Shri. Jos Alukka, the Alukkas Group owned more than 100 Jewellery showrooms all over the world. Due to the unique system of working and improved method of planning, the business paved the way for opening Gold Super Markets. Jos Alukka was the pioneer in This; because thereafter a number of people followed suit and opens Gold Super Markets in Kerala. Alukkas Jewellery became a household name for people going for gold purchases because the showrooms strictly insisted on selling pure gold in 916 carats to the customers.
While the Alukkas Group was progressing in the business, the circumstances warranted Shri jos Alukka to set up his own venture, at the helm of which were his sons, besides himself. The new business Jos Alukka & Sons had his sons namely Varghese, Paul and John as MDs and Shri. Jos as Chairman. Thus the full control of the management of Jos Alukkas Jewellery is vested with the above family.
The Group have gained ISO Certificate. Besides, their products are hallmarked with BIS, a sign approved for its quality and performance by Govt. of India. The business has got improved and as a result, Jos Alukka & Sons expanded their business to the neighbouring states of Tamilnadu and Karnataka. With in a span of 5 years from its inception, the Group opened 13 showrooms. During the year 2010, they proposed to open new showrooms at Uduppi, Mysore, Coimbathore, Shimoga, Chicmagloor, Dindigal, Hassan and Nagarcoil. Nearly 2000 persons are directly employed in showrooms, corporate office, refinery and manufacturing units of Jos Alukka & Sons. Besides, more than 5000 persons indirectly get jobs working in ancillary units and connected lines.
Shri Jos Alukka is a recipient of many awards for excellence in work and ability in administration. The last award received by him is from TOMYAS, the one instituted in memory of late Shri. K. P. Kesava Menon, former Chief editor of Mathrubhoomi and a renowned leader of Freedom Movement.
New logo for Jos Alukkas jewellery
A million expressions put together, gives form to our new identity. The sheen that emanates freshness, readies us for a new beginning. The colour gold reflects eternal elegance, much like the undying relationship with our customers across generations. It signifies value, a priceless emotion and an ageless conviction that binds us with the times.
The design in the centre represents the intricacies of relationships and the beauty it creates when woven seamlessly together. The diamond at the core of the logo, gives sheer brilliance to a relationship thats forever. The new logo is a distinct symbol of dynamism that surmounts convention and gives Jos Alukkas an identity that transcends time.
Wednesday, August 11, 2010
Certifications of Jos Alukkas Jewelery
| BIS is a sole agency identified by the Government of India to operate the hallmarking scheme under the BIS Act. The scheme has been synchronized with the international criteria on hallmarking. Jos Alukkas gold ornaments is 100% 916 (22 ct) with BIS Hallmark. |
| The DTC sells diamonds that are based on size, shape, quality and color. The diamonds are the real combination of the 4 C’s ( Cut, Clarity, Color, Carat) |
| ISO is a body for quality management systems and is administered by accreditation and certification bodies. |
| SGL provides a credit card sized Quality Grading Certificate containing all the essential information in a summary format about the Diamonds, Gemstones, Precious Metal and Setting used in the Jewelry which may strengthen the customers’ buying decisions. |
| IGI, the oldest institute of its kind is one of the leading gemological institutions worldwide. |
| The DTC sorts, values and sells approximately 40% of the world’s rough diamonds by value. |
Sri.Jos Alukkas(chairmans) message
Our confidence is built up on your trust in us..
Onbehalf of Jos Alukkas & Sons Alukkas Jewellery, I feel grateful toall customers who have inspired us by their wholehearted support andco-operation. As the Chairman of the group, I bound myself to give theassurance to our valuable customers that all ornaments reaching ourshowrooms have passed through strict quality check. We, at our own manufacturing unit and laboratory, have a dedicated team of experts whoare continuously labouring to give out the best up to your satisfaction.
Huge stocks, largest variety collection, spacious shopping area,convenient car parking facility, highly service minded sales personnelare the unique features of Jos Alukkas Jewellery.
With regards
Onbehalf of Jos Alukkas & Sons Alukkas Jewellery, I feel grateful toall customers who have inspired us by their wholehearted support andco-operation. As the Chairman of the group, I bound myself to give theassurance to our valuable customers that all ornaments reaching ourshowrooms have passed through strict quality check. We, at our own manufacturing unit and laboratory, have a dedicated team of experts whoare continuously labouring to give out the best up to your satisfaction.
Huge stocks, largest variety collection, spacious shopping area,convenient car parking facility, highly service minded sales personnelare the unique features of Jos Alukkas Jewellery.
With regards
Tuesday, August 10, 2010
ILAYA THALAPATHY VIJAY-THE NEW BRAND AMBASSADOR OF JOS ALUKKAS
The company is spending Rs 7 crore this year on marketing activities. Apart from a new logo, the company has also selected popular Tamil actor Vijay as its brand ambassador.
The jeweller previously had yesteryear Bollywood actress Sridevi and Tamil actress Sneha as its brand ambassadors.
Jos Alukkas to invest Rs 550 crore over 2 years
Jos Alukkas is planning to invest around Rs 550 crore over the next two years in expanding its operations across south India. The jewellery chain has set a target of Rs 1,025 crore turnovers by 2012 and expects to touch an annual growth rate of 30 per cent from then on.
“According to recent studies India will become the biggest consumer of jewellery by 2013 and with disposable income increasing every year this trend is set to stay for the long run with. We believe it is the time to expand our business as well. We will be looking at investing Rs 550 crore over the next two years with an aim of clocking around Rs 1,025 crore turnover by 2012 and an expected annual growth of 30 per cent from then on for the next five fiscals”, said Varghese Alukkas, managing director (finance), Jos Alukkas.
The company plans to invest Rs 250 crore in the current fiscal and Rs 300 crore in 2011–12 and will have 31 showrooms by this period across south India.
“All our investments will be funded through debt and internal accurals in the ratio of 60:40,” said Varghese. He ruled out any equity participation and also said at present the company is not looking at going public.
The company had set up its own facility in Thrissur to manufacture fast moving products and launched new range in Italian, Singaporean and Arabian designs. At present the company sources these products from acclaimed designers across the country and overseas.
Paul Alukkas, managing director (gold and diamonds), Jos Alukkas, added in the recent past there has been a paradigm shift in the demands of the customer. “Initially gold sales accounted for 80 per cent of total sales followed by diamonds accounting for 10 per cent while everything other gem and precious metal accounted for the remaining 10 per cent, but today gold sales accounts for only 60 per cent while there has been a 100 per cent increase in the other two categories,” he said
“According to recent studies India will become the biggest consumer of jewellery by 2013 and with disposable income increasing every year this trend is set to stay for the long run with. We believe it is the time to expand our business as well. We will be looking at investing Rs 550 crore over the next two years with an aim of clocking around Rs 1,025 crore turnover by 2012 and an expected annual growth of 30 per cent from then on for the next five fiscals”, said Varghese Alukkas, managing director (finance), Jos Alukkas.
The company plans to invest Rs 250 crore in the current fiscal and Rs 300 crore in 2011–12 and will have 31 showrooms by this period across south India.
“All our investments will be funded through debt and internal accurals in the ratio of 60:40,” said Varghese. He ruled out any equity participation and also said at present the company is not looking at going public.
The company had set up its own facility in Thrissur to manufacture fast moving products and launched new range in Italian, Singaporean and Arabian designs. At present the company sources these products from acclaimed designers across the country and overseas.
Paul Alukkas, managing director (gold and diamonds), Jos Alukkas, added in the recent past there has been a paradigm shift in the demands of the customer. “Initially gold sales accounted for 80 per cent of total sales followed by diamonds accounting for 10 per cent while everything other gem and precious metal accounted for the remaining 10 per cent, but today gold sales accounts for only 60 per cent while there has been a 100 per cent increase in the other two categories,” he said
Premium Benefit Card
The strength and inspiration of Jos Alukkas has always been the co-operation of our esteemed customers. So only, the satisfaction and happiness of the customers is our prime motto. As a token of customers’ trust in us, we have introduced a ‘Premium Benefit Card’.
The card holder is always treated as a member of Jos Alukkas family and becomes a representative of Jos Alukkas group. The Premium Benefit Card can be used by the card holder or his/her family members and even by friends and enjoy special discounts in addition to the then existing offers.
Jos Alukkas to expand
Jos Alukkas, one of the largest organized player of jewelery retailing in the south, plans to invest Rs. 550 crore in the next two years by expanding its presence.
Addressing press persons here, Paul Alukkas, MD (Gold and Diamonds), John Alukka (MD-Marketing), and Varghese Alukkas, MD (Finance, officials), said the company was planning to invest Rs. 250 crore and would have six showrooms in 2010-11. In 2011-12, another Rs. 300 crore would be invested and it would have 31 showrooms by this time across the south. At present, it has 19 large format retail stores in Kerala, TamilNadu and Karnataka. The required resources for expansion would be met from bank borrowing and internal accruals. The company also unveiled its new brand identity and announced actor Vijay as its brand ambassador. The all new avatar had been designed to set the Jos Alukkas brand apart from the other entities sharing the same name.
Addressing press persons here, Paul Alukkas, MD (Gold and Diamonds), John Alukka (MD-Marketing), and Varghese Alukkas, MD (Finance, officials), said the company was planning to invest Rs. 250 crore and would have six showrooms in 2010-11. In 2011-12, another Rs. 300 crore would be invested and it would have 31 showrooms by this time across the south. At present, it has 19 large format retail stores in Kerala, TamilNadu and Karnataka. The required resources for expansion would be met from bank borrowing and internal accruals. The company also unveiled its new brand identity and announced actor Vijay as its brand ambassador. The all new avatar had been designed to set the Jos Alukkas brand apart from the other entities sharing the same name.
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