Thursday, August 12, 2010

History of Jos Alukka Jewellery

Shri. Jos Alukka is the man who climbed the ladder of success, step by step, by his own ability and efforts. The time has proved that he can produce the best results even in adversity. He is the chairman of a biggest Jewellery Group, Jos Alukka & Sons and their branches are spread all over Kerala, besides India and abroad. Shri. Jos, during the busy schedule of his routine work, finds time to involve in social, cultural and sports activities as well.

Way back the year 1964, his father Shri. Alukka Varghese entered the Gold business and their first shop was set up on High Road, Thrissur. Jos being the eldest son came to manage the business and gradually he led the entire team to success and prosperity.

Later, the shop got shifted to Muncipal Office Road. It quickly gained momentum and the business flourished than ever before. When all the brothers worked in unison aiming at the progress of the company, the business could be expanded to abroad also.

At first, the showrooms were opened in various cities of Kerala. Then, gradually the Group opened showrooms in Gulf Countries also. Under the inspiring leadership of Shri. Jos Alukka, the Alukkas Group owned more than 100 Jewellery showrooms all over the world. Due to the unique system of working and improved method of planning, the business paved the way for opening Gold Super Markets. Jos Alukka was the pioneer in This; because thereafter a number of people followed suit and opens Gold Super Markets in Kerala. Alukkas Jewellery became a household name for people going for gold purchases because the showrooms strictly insisted on selling pure gold in 916 carats to the customers.

While the Alukkas Group was progressing in the business, the circumstances warranted Shri jos Alukka to set up his own venture, at the helm of which were his sons, besides himself. The new business Jos Alukka & Sons had his sons namely Varghese, Paul and John as MDs and Shri. Jos as Chairman. Thus the full control of the management of Jos Alukkas Jewellery is vested with the above family.

The Group have gained ISO Certificate. Besides, their products are hallmarked with BIS, a sign approved for its quality and performance by Govt. of India. The business has got improved and as a result, Jos Alukka & Sons expanded their business to the neighbouring states of Tamilnadu and Karnataka. With in a span of 5 years from its inception, the Group opened 13 showrooms. During the year 2010, they proposed to open new showrooms at Uduppi, Mysore, Coimbathore, Shimoga, Chicmagloor, Dindigal, Hassan and Nagarcoil. Nearly 2000 persons are directly employed in showrooms, corporate office, refinery and manufacturing units of Jos Alukka & Sons. Besides, more than 5000 persons indirectly get jobs working in ancillary units and connected lines.

Shri Jos Alukka is a recipient of many awards for excellence in work and ability in administration. The last award received by him is from TOMYAS, the one instituted in memory of late Shri. K. P. Kesava Menon, former Chief editor of Mathrubhoomi and a renowned leader of Freedom Movement.

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