Tuesday, August 10, 2010
ILAYA THALAPATHY VIJAY-THE NEW BRAND AMBASSADOR OF JOS ALUKKAS
The company is spending Rs 7 crore this year on marketing activities. Apart from a new logo, the company has also selected popular Tamil actor Vijay as its brand ambassador.
The jeweller previously had yesteryear Bollywood actress Sridevi and Tamil actress Sneha as its brand ambassadors.
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